Landing pages are standalone pages with the sole purpose of driving conversions. Most businesses will prefer it over sending traffic to their website. However, most landing pages are not free and require an upkeep cost to keep them running. If the client finds that sending traffic to a landing page is way more effective than a website, they should have no issues with the small cost.
Is there any costs to own landing pages?
About the Author: Cyrus
Cyrus is a search advertising professional. He is currently certified in Google Ads, Advanced Google Analytics, Analytics For Power Users, Tag Manager, and Data Studio. He is also a Google Partner, which is awarded by Google to agencies who have achieved a high level of competency in driving their client’s results with Google Ads.In his free time, he likes to write and research on different advertising techniques and ad pioneers.