What is advertising?
We define it as salesmanship.
How does advertising help generate brand awareness for my business?
It helps you generate brand awareness by creating a unique perception of your product in the consumers' minds, mainly through advertising campaigns with a consistent theme over time.
What is Branding?
It means having your company stand for something in the minds of the customer. Most businesses fail to accomplish it.
What is CTA?
CTA means Call-To-Action. It is basically a button telling a user what to do, usually the action is something valuable to the business invovled. Example like "Call Us","Sign Up Today","Get In Touch".
What is Landing Page?
A landing page is a technical term used to describe the first page a user lands on after clicking an ad or marketing CTA (call-to-action).
What is Samurai PPC?
Samurai PPC is specialized in Pay-Per-Click and Paid Media. We run PPC campaigns like a Samurai. Only lethal and efficient accounts make the grade here.
What is Paid Search?
Paid search is just another term for advertising on search engines. Basically you only pay when a user clicks on your ad. If your ad shows up 50 times and receives 3 clicks, then you are billed for the clicks only. [...]
What is SEO?
It stands for Search Engine Optimization. It means optimizing your website to appear higher on the organic search result pages (the one below the ads).
What is SEM?
SEM stands for Search Engine Marketing. It means advertising your business on the big search engines like Google and Bing. It can be in a form of text, image or video. It is prioritized and usually appears on top of organic links (or SEO). [...]
So let’s say I have started on your services, what is the first thing I will see?
First, after we discuss and understand your business goals, we will proceed with the account set-up. During the first week, we will be mainly focusing on building up a comprehensive advertising structure for your business. Account set-up is extremely important because it is the [...]
