Google Ads Copywriting: The Ultimate Guide
What is copywriting in Google Ads? Want to learn how to write high-performing Google Ads? Based on Wikipedia definition of copywriting: "the act or occupation of writing text for the purpose of advertising or other forms of marketing. The product, called copy or sales copy, is written content that aims to increase brand awareness and ultimately persuade a person or group to take a particular action." When using Google Ads, you will also need to write ad copy. Every campaign involves some level of ad copywriting. The most obvious one is search ads. Advertisers write text ads that show [...]
Thoughts on Advertising III
This is a continuation of the "on advertising notes" that I created, it is an accumulation of my own and influenced thoughts regarding advertising; part 3. Part 2 can be found here. • • • No advertising campaign should be launched to change consumer habits. It is usually costly and unprofitable. Advertising should be used to promote already established habits of society. - A thousand dollars of effective advertising can do more than ten thousand dollars of ineffective advertising. - The essence of testing in ads is to find out what is wanted and what is not wanted by our [...]
Successful Advertising IV
Putting up the right offer When an advertiser sells its product, there is usually something tied in the offer. This something could be in a form of a trial or a free sample. The point of this is to induce action from people who read the ads. It is human nature to like something free. When people see a benefit for themselves with no risk, they are more likely to take action. It is human nature to be risk-adverse. This benefit is inside the offer which is then presented in an advertisement. It prepares the user to learn more [...]
Successful Advertising III
Being specific in selling Cliché and common claims have no room in advertising. Because such claims have been used too many times, it no longer holds any weight to the reader. To claim your product is "The Best, The First in the world, The Cheapest" rings deaf to the public. These claims are all expected of any brand. There is no sincerity. Because the reader knows that these claims are easy to make for any brand. Your claim is quickly discounted and ignored. An ad copy that is exaggerated with superlatives garners no respect from the reader. The reader [...]
Successful Advertising II
Eliminate advertising waste As advertising gets more competitive, businesses should implement measures to eliminate waste. One of the principles of advertising is elimination of wasted spend. Because advertising has become more of a science, cost and result are measured and apparent. There can be no escape of inefficient ad and copy. Every wasted dollar adds to the cost of results. Frivolous spending in advertising always result in wastage where it otherwise can be put to good use. The cost of action on a product might cost $2. Another version of an ad might bring it up to $10. Imagine [...]
Successful Advertising I
Once a gamble, now an exact science. This is a four-part series blog which goes in-depth with advertising techniques and procedures. The time has come when advertising becomes a science and not art. In fact, it is even more prevalent now than it was before. Every ad can be compared and judged against the rest, and no guesswork is permitted. Every ad has to be proven by hard numbers and dollars. Every result can be traced back to a cause. Knowing the cause, we know what to avoid and what to keep doing. Throughout the past century, advertising slowly [...]
