Microsoft Ads Will Shutdown ETA By June 2022
The news appeared on Microsoft Ads official blog post on October 5 that Microsoft Ads will follow suit their counterpart Google, to officially sunset ETAs (Expanded Text Ads) by June 2022. Microsoft follows Google's decision to sunset ETA Microsoft seems to be doing this update can be congruent with Google as well. As most advertisers import their Google Ads over to Microsoft to boost their search visibility. Quote by Microsoft, "We also have an announcement related to future plans with Responsive Search Ads. Over time, we’ve found that the more advertisers we have in the marketplace using RSAs, the [...]
