How Does Landing Page Affect Your Google Ads Quality Score?
Landing page and your quality score Your Google Ads quality score is an average score given to your keywords based on 3 criteria. Expected clickthrough rate (CTR): The likelihood that your ad will be clicked when shown. Ad relevance: How closely your ad matches the intent behind a user's search. Landing page experience: How relevant and useful your landing page is to people who click your ad. In this post, we will dissect your landing page experience and explain it further in-depth. Most of us are able to improve on our ads by selecting the right keywords and pairing them up with a suitable ad [...]
Profitable Tips To Cash In On Your Landing Page
Where do you send your traffic to? The first contact a user has with your business is likely to be through the landing page. Now you may ask; what is it? It is the first page that appears when a user clicks on your ad or link that brings them onto your site. First impressions are crucial, we all know it. It can last a lifetime. It can change a man’s life. It can set the tone. So where do most businesses direct their users to? The Homepage. Unless you have a 1-page website, that’s the last [...]
How To Get The Most Out of Your Landing Pages
What is a landing page? Your PPC landing page is the page a visitor arrives at on your website after clicking your ad, whether it’s a text ad in the Google search results or a banner ad placed on the display network. What happens after your ad successfully convinced the user to check you out? You either get a new lead or an unpleasant bounce off your site. What determines whether or not you can get the user to perform a valuable action on your website? (aka conversion) Well, it’s your landing page. If you are a business owner [...]
